A Letter from Kim Perez
Be Discovered at the event that starts the careers of actors, models, singers, dancers

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from Kim Perez Owner of XXI Century Entertainment:                                 spanish

As a teen-ager growing up in Atlanta, Georgia, I dreamed of moving to Hollywood and breaking in to the entertainment industry. Obviously, I didn’t have the knowledge of “how” to make that happen, so I thought the next best thing would be to try out as an NFL Cheerleader. I became a cheerleader for the Atlanta Falcons at the age of seventeen and started pursuing the entertainment industry in the Atlanta market. After several years of experiencing “the run around” and spending thousands of dollars on classes, photo shoots, and programs that did absolutely nothing to further my career, I finally signed with a talent agent and began working as a model, actress, spokes model, and dancer. It took three years of making many mistakes to finally acquire representation with a legitimate agent.

After a few years, I thought I was ready for Hollywood! To make a long story short, I left my hometown to pursue my “Hollywood dream”, only to return home four months later. During my short experience in Hollywood, I realized that it was far more difficult than I had ever imagined to break in to that market. Without having “inside connections”, it seemed impossible to survive in Los Angeles. When I returned to Atlanta, I started a company called KT Enterprises. Most of my friends were models or dancers, so I started booking fashion shows and celebrity imitators all over the city. I formed an act with other talented dancers that we performed throughout the Southeast. I was a “Janet Jackson” imitator along with a “Michael Jackson” imitator. Our act included other dancers as well. 

Eventually I became an agent and experienced the other side of the business. Several years later I was offered a position as the Director of an entertainment company in San Diego, where I found myself close to Hollywood once again. During the seven years of this experience, I learned the “ins and outs” of the business. After meeting hundreds of kids and adults who didn’t have the knowledge of how to break in to the industry, I recognized the need for a business that could “groom” and “connect” aspiring entertainers with reputable talent agents and managers. For this reason, I decided to launch a concept that would become; XXI Century entertainment. 

The mission of this new company would help aspiring models, actors, and performers break into the business the correct way. My goal was for this company to be operated with integrity and have employees that would be truthful, which is a virtue that is clearly lacking in the entertainment industry. At the time, I was not in the financial position to open a business, but after much soul searching, I decided to step out on faith with several credit cards and an income tax return to open XXI Century entertainment! I was also blessed to have a few loyal friends who actually left their jobs to come on board. After a few years of hard work, XXI Century entertainment became a huge success. There were many hard times along the way and it took a bit of trial and error to perfect our format; but eventually, our talent showcases began to launch hundreds of careers into Hollywood. Many people were landing “series regular” roles on major network shows as well as feature films, national commercials, music videos, and print campaigns. The reputation of our talent showcases quickly spread throughout Hollywood, enabling us to acquire some of the top agents and managers in the industry. 

XXI Century entertainment is now twelve years strong! Recently XXI Century entertainment was invited by the San Diego Better Business Bureau as a candidate for a Torch Award for Marketplace Ethics. This invitation was due to our “A” status rating with the BBB. Also, two years in a row we were awarded a plaque for “Best in San Diego” for the talent industry category.

XXI Century is unlike any other talent scouting company because our showcases are much more exclusive. We showcase 100-150 talent at our events. Keeping our events small with the emphasis on “quality over quantity”, allows the talent to “perform” for the agents and also gives them the opportunity to have a “personal interview” with every agent, manager, and casting director in attendance. As a result, we are able to provide more personal attention, guidance, and training to our clients by limiting our showcases to no more than one hundred and fifty talent. 

Most companies that produce talent showcases have “thousands” of aspiring entertainers at their events. I strongly disagree with this process. We have interviewed thousands of “talented” people who have participated in these large events and they have received absolutely no response or personal attention. Most people who “are at the beginning” of their career need to be groomed, educated, and equipped with the knowledge of how to find and execute an appropriate monologue and/or scene, acquire the proper promotional materials, learn business etiquette, auditioning skills, and industry terminology. There are so many people who have “undeveloped” talent and all they need is the proper guidance and the right connections to acquire legitimate talent representation.

XXI Century entertainment has been a life-long journey for me. I have been on both sides of the entertainment industry as a talent, as an agent, and as a talent scout. I created this company because it was a part of my destiny. I had to walk through the entire experience and make my own mistakes as a talent to realize that it was my purpose to “help others” achieve their dream. It has taken twenty years to obtain the wisdom and knowledge I needed to design a program that would help people successfully launch their careers and also help to equip them for the industry.

We are very open about our Christian faith at XXI Century entertainment. My business partner, Daisy Ramos and all of the talent scouts of XXI Century do happen to be of the Christian faith.
XXI Century entertainment is owned and operated with Christian principals. I do want to make it clear, however; that we do not discriminate regarding employees or the talent that participate in our showcases. Our evaluation of a new talent is solely based on talent, personality, sincere desire, and parent cooperation. I wish everyone who is at the beginning of pursuing your dream… the best of luck. You can count on the fact that this is a tough business. There will be exciting times and discouraging times; so maintaining a positive attitude is EVERYTHING!! 
God Bless your endeavors!


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